They Holiday Inn Express and Suites Malone, NY sought to develop a new online vanity site in 2015, inspired by similar site designs seen at other Holiday Inn Express properties in New York State. The focus was to update the look and feel of the original site to a more modern style and change the content management system on the back end so that updates could be made easily and in house, reducing expenses through third party services. (See sample of Original 2014 Site on the far right)
The new site is a full WordPress installation with a custom theme that provided that modern and brand friendly look for a hotel vanity site. The redesign also crafted a new user interface that is easy to navigate for visitors as well as drawing attentions to key selling points of the hotel property.